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Brief Summary of Book: Brand Licensing For Dummies (For Dummies (Business and Personal Finance)) by Steven Ekstract
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Your guide to profiting from the world of licensing. The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you’ll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners.
Overview – Brand Licensing For Dummies (For Dummies (Business and Personal Finance)) by Steven Ekstract
Before you start the download of Brand Licensing For Dummies (For Dummies (Business and Personal Finance)) by Steven Ekstract , you can review the following technical details about the eBook:
- Full Book Name: Brand Licensing For Dummies (For Dummies (Business and Personal Finance))
- Author Name: Steven Ekstract
- Book Genre: Non-Fiction, General
- Series Synopsis: “”
- ISBN # 9781394290178
- ASIN # 1394290179
- Edition Language: English
- Date of Publication: May 28, 2025
- File Name: Brand_Licensing_For_Dummies_-_Steven_Ekstract.epub, Brand_Licensing_For_Dummies_-_Steven_Ekstract.pdf
- EPUB Size: 2.7 MB
- PDF Size: 2.2 MB
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