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Brief Summary of Book: Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing by Rajagopal
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Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies–including artificial intelligence–shape consumer behavior across virtual and cyber-physical environments.This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.Designed for academics, researchers, and marketing practitioners, Humanizing Digital Experience offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today’s digital economy.
Overview – Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing by Rajagopal
Before you start the download of Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing by Rajagopal , you can review the following technical details about the eBook:
- Full Book Name: Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing
- Author Name: Rajagopal
- Book Genre: Non-Fiction, General
- Series Synopsis: “”
- ISBN # 9781606496817
- ASIN # B0GR1T5S33
- Edition Language: English
- Date of Publication: May 11, 2026
- File Name: Humanizing_Digital_Experience_-_Rajagopal.epub, Humanizing_Digital_Experience_-_Rajagopal.pdf
- EPUB Size: 5.3 MB
- PDF Size: 6.5 MB
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