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Brief Summary of Book: Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter and Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. “Lead with a Story” contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: – Define culture and values – Engender creativity and innovation – Foster collaboration and build relationships – Provide coaching and feedback – Lead change – And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg’s, Merrill-Lynch, Procter and Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Overview – Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire by Paul Smith
Before you start the download of “Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire” by “Paul Smith”, you can review the following technical details about the eBook:
- Full Book Name: Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
- Author Name: Paul Smith
- Book Genre: Buisness, Business, Communication, Entrepreneurship, Language, Leadership, Management, Nonfiction, Reference, Self Help, Writing
- Series Synopsis “”
- ISBN # 9780814420300
- ASIN #
- Edition Language: English
- Date of Publication: August 10th 2012
- File Name: Lead_with_a_Story_-_Paul_Smith.pdf
- File Size: 2.3 MB
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