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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research-in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
Overview – Why We Buy: The Science of Shopping by Paco Underhill
Before you start the download of Why We Buy: The Science of Shopping by Paco Underhill , you can review the following technical details about the eBook:
- Full Book Name: Why We Buy: The Science of Shopping
- Author Name: Paco Underhill
- Book Genre: Buisness, Business, Cultural, Design, Economics, Finance, Nonfiction, Psychology, Science, Sociology
- Series Synopsis: “”
- ISBN #: 9780684849140
- ASIN #:
- Edition Language: English
- Date of Publication: June 2nd 2000
- File Name: Why_We_Buy_-_Paco_Underhill.epub, Why_We_Buy_-_Paco_Underhill.pdf
- EPUB Size: 888 KB
- PDF Size: 1.3 MB
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