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Brief Summary of Book: Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare
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Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today’s marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Overview – Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare
Before you start the download of Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare , you can review the following technical details about the eBook:
- Full Book Name: Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy
- Author Name: Lola Bakare
- Book Genre: Non-Fiction, General
- Series Synopsis: “”
- ISBN #: 9781398611627
- ASIN #: 139861162X
- Edition Language: English
- Date of Publication: December 31, 2024
- File Name: Responsible_Marketing_-_Lola_Bakare.epub, Responsible_Marketing_-_Lola_Bakare.pdf
- EPUB Size: 4.3 MB
- PDF Size: 3.8 MB
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