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Brief Summary of Book: Marketing Warfare by Al Ries

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The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades–including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds–along with annotated reproductions of winning and losing ads.

Overview – Marketing Warfare by Al Ries

Before you start the download of “Marketing Warfare” by “Al Ries“, you can review the following technical details about the eBook:

• Full Book Name: Marketing Warfare
• Author Name: Al Ries
• Book Genre: Buisness, Business, Entrepreneurship, Management, Nonfiction, War
• Series Synopsis: “”
• ISBN #: 9780071460828
• ASIN #:
• Edition Language: English
• Date of Publication: December 13th 2005
• File Name: Marketing_Warfare_-_Al_Ries.epub, Marketing_Warfare_-_Al_Ries.pdf
• EPUB Size: 1.3 MB
• PDF Size: 1.8 MB

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