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What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers’ minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company’s evolution that will increase market share and shareholder value while ensuring future success.
Overview – Focus: The Future of Your Company Depends on It by Al Ries
Before you start the download of “Focus: The Future of Your Company Depends on It” by “Al Ries“, you can review the following technical details about the eBook:
- Full Book Name: Focus: The Future of Your Company Depends on It
- Author Name: Al Ries
- Book Genre: Buisness, Business, Entrepreneurship, Leadership, Management, Nonfiction, Productivity
- Series Synopsis: “”
- ISBN #: 9780060799908
- ASIN #: 0060799900
- Edition Language: English
- Date of Publication: January 1, 1996
- File Name: Focus_-_Al_Ries.epub, Focus_-_Al_Ries.pdf
- EPUB Size: 1.1 MB
- PDF Size: 1.3 MB
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