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Brief Summary of Book: Virtual Engagement: Managing Seamless Marketing with Technology by Rajagopal
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Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Overview – Virtual Engagement: Managing Seamless Marketing with Technology by Rajagopal
Before you start the download of Virtual Engagement: Managing Seamless Marketing with Technology by Rajagopal , you can review the following technical details about the eBook:
- Full Book Name: Virtual Engagement: Managing Seamless Marketing with Technology
- Author Name: Rajagopal
- Book Genre: Non-Fiction, General
- Series Synopsis: “”
- ISBN # 9781637428597
- ASIN # B0F7JSLW7D
- Edition Language: English
- Date of Publication: September 1, 2025
- File Name: Virtual_Engagement_-_Rajagopal.epub, Virtual_Engagement_-_Rajagopal.pdf
- EPUB Size: 4.9 MB
- PDF Size: 6.0 MB
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